Social media platforms provide some of the quickest and most direct ways to share information, but with their power to inform also comes institutional risk. Though Oregon State is committed to having a strong social media presence institution-wide, it's important to ensure that messages from faculty, staff and students are strategic and consistent with the university’s overall mission and brand.
These policies have been developed by the University to facilitate legal, safe and effective use of social media platforms like Facebook, Twitter, Instagram, YouTube and more. They will be updated as needed as social media evolves.
Social media accounts created on behalf of Oregon State University are the sole property of the institution. Creators and administrators of the accounts have no ownership rights.
No less than two responsible people must have administrative access to each account. This allows for better regulation of content and creates a failsafe if an administrator were to leave the university. If there is no other representative to serve as an administrator, please contact us and we will be happy to fill that spot.
In these situations there is no one size fits all solution. Ignore the trolls looking to incite an argument. However, if our alumni, faculty, students or staff provide negative feedback it's important to address the issue. For those that are very upset, give an option to connect offline and away from public view. If you have the ability to contact them directly make sure to leave a response, in the public forum, so others don't assume the issue was ignored.
For minor grievances or complaints try to solve the problem publicly. Be apologetic, offer to help. Try to find a solution, but make sure to not overpromise or commit to something that can't be delivered. Negative feedback happens, it's an opportunity to demonstrate the value of your social network. Show people you are listening and that you care about their membership to Beaver Nation. If you are unsure on how to respond to a specific situation please reach out to University Marketing for help.
Use good judgment when sharing recognizable images and information of subjects. Do not include confidential information about the university, its staff, students or materials on any social media sites. All recognizable subjects in imagery must sign a model release form.
Oregon State employees and affiliates are required to follow NCAA regulations when communicating on social media. Under no circumstance should an employee or account affiliated with Oregon State University interact with prospective student-athletes.
It is important to spend time creating original content for your social media accounts, but if you do share external logos, images, videos, articles, messages or user-generated content, be sure to provide appropriate credit to the original creator.
Announcements like university closures, hirings and more will come directly from the university’s main accounts.
Whether it’s a simple snow day or a threat of violence, there will be times when providing information quickly and accurately is vital. In the event of an emergency or high-level announcement on or off campus, we ask that university-related accounts refrain from posting any content, and refer all followers to the @OregonState Twitter account for more information. Use this copy to direct traffic: “For updates on the current situation, follow @OregonState or visit oregonstate.edu. Thank you.”
In some situations, campus communicators will receive an email with direction.
When serious situations arise elsewhere in the world, the best thing for an account to do is to go silent. The social atmosphere is an on-topic universe. The key is avoiding criticism from those who find off-topic posts offensive during a serious time.
Please remember that, depending on your affiliation with the university, your online activity may be subject to other Oregon State policies, including but not limited to the following: