Suggestions for managing a community
- Be professional. Many employers look at social media accounts when deciding whether or not they should hire someone. Keeping your content professional and appropriate ensures that hiring managers will see you in the best possible light.
- Create a LinkedIn account. LinkedIn is a great tool to connect with potential employers as well as find jobs or internships. Setting up an account sooner rather than later could be a valuable asset in your future job hunt.
- Follow companies you’d like to work for. Following companies on social media allows you to find out what you’re interested in and when jobs or internships are available.
- Double-check your content before you post it. This goes without saying, but posting content that might position you in a bad light could be detrimental. You never know who is looking at your profile. They could be a potential employer.
- Understand that you have a personal brand. Much like companies, you as an individual have a personal brand. Use social media to build your brand positively and publicly.
- Go public. We know, it’s a little scary to make your accounts accessible to everyone. However, social media is your friend and is a great tool to show future employers who you are and what you’re about.
- Use your best judgment. If you have any doubt about what you want to post, play it safe and don’t press SEND.
- Retweets and shares are perceived as endorsements. It’s important to understand that everything you post or share reflects on you and your employer, even if it’s not your intention. You can’t control perception, but you can control content.
- Identify how you want to use your accounts. For example, Facebook might be better for friends and family whereas X (formerly Twitter) might be best for colleagues, your profession or other acquaintances.
- Showcase your work. Social media is today’s best opportunity to have your work seen. Commit to social media to share your successes. We’re here to help!
- Post consistently. Posting content on a regular basis keeps your audience engaged. It doesn’t even have to be original content; a simple retweet or share holds almost as much weight as a post you’ve created yourself.