Respect is very important. As an employee of the university, your actions represent the institution as a whole. Thus, maintaining a respectful dialogue in online interactions will help uphold the image of not only Oregon State University, but yourself.
Set goals each term. Do you want to grow your followers? Increase post engagement? Convert people to your website? Define your needs and conquer.
Mistakes happen. Social media is super public and it's super hard to please everyone. Sometimes, you’ll make a mistake, but it’s important to address acknowledge the mistake, apologize, delete and/or repost.
Protect yourself. Make sure all your accounts are secure with unique passwords so your information can’t be stolen.
Check your grammar. Platforms including Twitter, Snapchat and TikTok don’t allow you to make changes after your content has been published. For this reason, it is a good idea to double and triple check that everything is spelled correctly and makes sense.
Post original content. And if you use someone else’s content, be sure to ask for permission and then attribute.
Timing matters. Most active times are in the mornings, late evenings and usually never on Friday or weekends.
Social media is visual. Using photos and videos helps better connect you with your followers and makes posts much more interesting than simple text. For helpful video tips check out Sprout Social's most up-to-date guide to social media video specs.
Good copy rules. Be a personality, use wit and tease in headlines.
Have fun with it. Ultimately, social media is meant to be a way to interact with other people. Engage and have a blast doing it.